Now when I first started working online, I actually thought it was funny that people got paid to do this…
Because from what I could see, it really wasn’t that hard.
If you’re not familiar with press releases, they’re really just a short essay that’s sent to multiple press outlets in hopes of getting some publicity…
And most companies will do this when they have something noteworthy to announce, like a new product or some big news.
Anyway, I stayed away from press releases for the first few months, but then after I continued to read about it and noticed how helpful they could be…
I decided to write a short press release announcing my new company, then sent it off to multiple outlets.
Nothing. Not even a reply.
This was depressing and made me despise press releases for a while, but after I cleaned up my tears and quit acting like a two-year-old…
I decided to give it another shot, and this time, I hired a professional press release writer to do it for me.
The results this time?
Well, I actually got some replies and made it into some publication (I can’t even remember the name now, and I don’t think it did me any good, but hey — it was an improvement).
Long story short, most companies don’t do a lot of press releases and they’re not going to take the time to figure them out…
Making them more than willing to outsource this work, and that might be a great opportunity for you.
Medium, but at the same time, I don’t see too many press release writers out there…so the demand tends to be higher than the supply.
Varies. I’ve seen some people charge as little as $5 for these, and then I’ve seen some people charge upwards of $200. In other words, it might take you a few projects to get your rank up…but once you do, you’re set.
, it’s really just a one page offshoot of your regular website.
They’re called landing pages as it’s where specific traffic is sent, and even though this can take place in any form of marketing…
The most common method is paid advertising, which is also why I think landing pages are popular today.
The best part of landing pages is that they really don’t take a lot of words to get the point across, and if you come across a client that’s been burned by other copywriters in the past, making them more than willing to pay for good results…
Then you can easily make upwards of $150/hr to do this (and it’s uncommon, but I’ve actually had a few projects where I made over $200/hr…which they were happy to pay as I was able to get them a 34% conversion ratio).
If you can show past results that are well above the competition (which isn’t that hard to do with a little bit of practice), then you can easily do fixed projects that pay over $100/hr
Easier than sales copywriting, but it still takes time (and proper training) to learn…putting it in the hard (but achievable) column.
It takes good copy to make a landing page convert well, but the right type of traffic never hurts either…
refers to email funnels where you create a sequence of emails once, and then use them forever.
This usually takes place when a new subscriber joins their email list, and as you can guess, this is an amazing asset that companies can use forever…
So they’re willing to pay top-dollar for good work, but just remember, it’s not as easy as “writing emails”.
This is a mistake I see all the time and have had to clean up a lot of good writing that’s not working because the copywriter didn’t understand the underlying formula that takes place.
Then for broadcast emails, these are the type of emails that are sent frequently — like 3–5 days per week.
The complexity of this really depends on the company, as you can really get advanced and send out some detailed emails 3–5x per week…
But for the most part, most companies are looking for guidance on when and how they should send emails.
This puts you into more of a consultant role and that pays well, but when it comes to daily email marketing, most companies aren’t going to pay as much…
Even though it’s consistent work, so that’s something to consider as well.
Automated — Very high (similar to sales copywriting). Broadcast — Medium
Correlates to income level. Automated email funnels are difficult and take a lot of time (they’re really a long sales letter split into separate days) while broadcast emails may take a little bit of training, but they’re not too difficult to do once you get the hang of it.
I really have a love-hate relationship with this specialization.
I love it because it’s not too terribly hard to do, and they’re usually medium-large projects that can keep you busy for awhile…
But I hate it because, in my years of experience,
NOBODY WANTS TO PAY WELL FOR THESE.
Some of the pricing I’ve seen is absolutely rediculous (less than 1 cent per word) and even though I’ve had plenty of opportunities, I’ve never accepted one of these deals as there’s never been one that’s even close to worthwhile.
With that said, I don’t advise specializing in this field as it’d be hard to make a living, but there’s a good chance you’ll come across a topic that you enjoy — and if you’re just getting started, it might be a good way to get your feet wet.
Just remember, ebook can mean 2 completely different things in today’s world…
But once there’s words on a page, and it’s not your work that you’re looking at, it’s really not that difficult to go through and edit a blog.
Then on top of this, you really don’t have to know a lot about a subject to edit a blog (even though it does help), and that means there’s endless opportunity out there…
So if you don’t like the idea of writing everyday, where you have to create something from scratch and thoroughly understand a topic…
Then copy editing might be a great start for you.
Medium. From what I’ve seen, this is something that a lot of people will gladly use, but they don’t think about it. That’s why I have to give it a medium demand rating, but if you know how to explain your services, it could easily jump into the “high” category.
Since the work is easier, you’re going to be making a little less…but it’s still a great start that pays okay ($30/hr is a good starting point). At the same time, it’s usually consistent work, so that’s something to consider as well.
Measy (get it, like medium and easy?) Okay, maybe not the best joke, but I think you get the hint…it’s not something that I can call easy, but it’s certainly easier than most other forms of writing…so it falls somewhere in between medium and easy.
As I mentioned above, copy editors are advanced editors that not only go through and proofread a client’s work…
But they also do some restructuring and rephrasing to ensure a constant flow throughout the entire article.
This takes some extra time and allows you to command higher pay…
But if you’re still uncertain about your editing skills and want to start with something easier, than proofreading is for you.
This line of work is really about as simple as it gets, and the typical clients you work with are ones that just started a side hustle and don’t care about the quality of work too much…
But they still want to have everything spelled correctly, so they’ll hire a proofreader to skim through their work and make sure there’s no major typos that stick out.
This is honestly a line of work that anybody could do, as you’re merely getting paid to be a second set of eyes, and as you can guess…that means you’re not going to get paid that much.
With that said, it’s still a great start if you’re not comfortable with any of the other roles, so it’s something I wanted to mention.
Medium. There’s always going to be work out there, but it seems like proofreaders are always “hunting” as well. What I mean by that is most proofreading clients are usually one-time projects (such as ebook proofreaders) or long-term commitments that don’t last long (client either quits their side hustle or graduates to a copy editor), so that’s something to keep in mind as well.
Low. This is really about as easy as it gets for online writing, so you should expect the lowest rates out there. It’s possible to charge $30/hr, but you’re probably going to be closer to the $15–20/hr range…especially in the beginning.
Easy. Proofreading is really just looking for typos, so it’s something anybody can do.
Video Sales Letter Copywriter
I guess I’m not sure if that’s the correct name for this field, and it just sounds funny to say…
But this is the most common name I’ve seen for this role, so it gets the point across anyway.
With that said, I’m not sure if you’ve noticed this or not, but the recent demand for videos has skyrocketed.
It seems like every company is using this for every aspect of their business, and rightfully so.
Most people simply prefer videos over text, and this isn’t really a lazy thing, it’s more of a learning preference…
But either way, I think they’re here to stay, and out of all the video fields…
If you’re not familiar with this term, it relates to videos that are intended to sell a product or service…
And one thing I never realized (or thought of) was that every one of these videos actually has a script (or sales letter), and that’s where the copywriter comes into play.
I’ve actually had the opportunity to create a few of these, and even though they’re very similar to traditional
(i.e. sales copywriters), they do have some differences…
And from my experience, I’d say they’re a tad bit harder — but that could have been my lack of experience as well.
Either way, if you want to take the time to learn this skill, you’ll always have clients begging for your service…
Allowing you to have a constant stream of work, and charge a high rate while doing so.
High. Don’t get me wrong, you won’t see as many opportunities as you would in the blog writing field, but these projects are always much longer and that offsets the difference. I can confidently say that any video sales letter writer will always have enough work to keep them busy, and with the usage of videos on the rise, I think this demand level will stay the same (if not increase) for years to come.
Very high. You’re going to be in line with a sales copywriter, and from what I’ve seen, most video sales letter copywriters can easily charge in excess of $125/hr….while possibly getting commissions on top of this, if you’re able to get results.
Hard. Like sales letters, writing is only a small fraction of the skill needed to complete this role. It takes some time to understand the underlying structure, psychology, and target market research…so don’t expect to jump in and become a video sales letter copywriter on day 1.
Now I wanted to mention video sales letters first as they’re more common, but explainer videos shouldn’t be laughed at either.
If you’ve never heard of an explainer video, they’re really a shorter version of a sales video, generally ranging from 1–2 minutes long…
And their main goal is to introduce a product or service, which usually moves the customer further down the
I honestly love picking up these projects as they’re quick, easy, and fun (usually around 100 words)…
But clients are always willing to pay pretty good for them as well, so it’s always a fast way to make some extra money.
Heck, the other day I was bored in between projects so I picked up a quick explainer video script and made $125 in 2 hours…
So it doesn’t matter if you’re a fresh rookie that’s looking for your first project, or an industry vet that’s looking to fill some free time…
This is a field that I think everybody should know.
This one is tough as I want to say high, but from my experience, it’s not quite at that point yet…so I have to give it a medium. With that said, I continue to see more and more everyday, so I don’t think it’ll be long before hitting the “high” mark.
It pays well, but the projects are never large. This means you’ll be doing a lot of starting and stopping (where you have to keep understanding new products), and that can take a lot of mental energy so I usually just advise this as a side hustle or added service, but it’s a great field nonetheless.
Medium. It’s really just telling a story and anybody can do it, but you have to understand scriptwriting and storytelling first.
I’ll be the first to admit that this is one field I don’t quite understand 100%, but I’ve also seen people make some decent money off of it, so I had to at least mention it.
just create applications for funding, and I don’t think it’s a line of work that takes a specialized skill set….
But I’ve never met a lot of people who specialize in this field either, so if you wanted to position yourself as a grant writer, I’m sure you could get a decent amount of work.
As for the work itself, personally speaking, I think it looks boring and it’s a lot of technical writing, which eliminates a lot of creativity…
But I personally know one person that enjoys this line of work, so if you’re not the creative type — then it might be something to look into.
Last but not least, the one thing that really scares me with this field is the ideal target market — non-profit entities.
From my experience, non-profits usually don’t like to pay a lot of money and would rather exchange services more than anything else…
So that makes me skeptical on the amount of income you could make, but that’s pure speculation — so it might be something to look into.
Medium. When you think about how many non-profits there are in the U.S., and how many of them are always applying for some kind of funding…then the amount of work can really add up quick. On top of this, I don’t see too many grant writers out there, so the supply is low, giving you a great opportunity to have a lot of work.
: Low. I’m sure you could work your way up and demand higher prices once you show that you’re able to get most grants approved, but as I mentioned earlier, the ideal target market is non-profits — and they’re not known as big spenders.
Easy. From what I’ve heard, once you do one or two, you’ve done them all. I think it’s really just fill in the blank work and knowing what the approving agencies want to hear, but again, I don’t have any experience in this field…so you might want to fact check me on that.
, I can confidently say that 99% of new entrepreneurs need help with this field…
But just like a few of the other categories we’ve discussed, it requires more than a general ability to write.
Instead, you’ll need to have an understanding of mitigating risks and identifying problems, along with financial projections and why they’re accurate…
All things that most entrepreneurs forget to mention.
This is actually a field that I worked with in the beginning of my writing career, and my background allowed me to pick up a lot of jobs so demand was never a problem…
But it just got really boring and overwhelming to me.
New entrepreneurs have this wave of energy that’s hard to keep up with, and they always want to have their projects done right away…
So that was kind of annoying, but on top of this, once you do one business plan it seems like you’ve done them all, and even though it is fun to look at different ideas…
The redundancy got me, and that’s why I decided to switch over to a creative field — like sales copywriting.
With that said, if you have a background in finance and like writing business plans, then this is a great opportunity for you as technology has created a new wave of entrepreneurs that are looking for funding — and I don’t think the demand is going to go away anytime soon.
High. I’ve never seen a shortage of business plan requests and they’re the perfect-sized projects. They’re long enough to where you’re not having to hunt all the time, but they’re short enough to where you can quickly complete them and have a steady source of cash flow, so it’s not a bad field to specialize in.
This is a completely biased opinion, but if you understand Accounting and Financial Projections, then you’re going to make a lot of money. Most new entrepreneurs think their product is going to make $10 Million in the first week, so if you can show them how to map out reasonable projections that actually get funding, then they’ll usually open their wallets. Just remember, not all new entrepreneurs have a lot of money — so you have to choose your clients wisely.
This is also one that’s hard for me to answer, as I have a Master’s in Accounting with 5 years of Commercial Lending experience, so it was easy for me…but I could see how it’d be a hard field to learn right away.
The part of writing that really lured me in was the mention of “spoken language”, where you don’t have to worry about proper english or the correct usage of “and”…
, prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information more easily. They also develop, gather, and disseminate technical information through an organization’s communications channels.”
Or in normal language, they take technical subjects and break them down into a way that the user can understand.
Having a pre-emptive knowledge of how a certain industry works is always helpful in this field, but if you’re able to take complex subjects and break them down into an easy-to-read format, then you’re more than qualified to take on this role.
So why did I mention the usage of proper english earlier?
Because, for the most part, a lot of these companies want their technical writing to be in an APA style format.
Think of any instruction guide that you’ve used in the past, and that’s really what technical writing is looking for.
That’s fine for some, but I know they’d hate my style of writing, so this is a field I’ve always stayed away from.
High. I’ve seen a lot of opportunities for this field, and even though I’m sure I could suck it up and try it out, I’ve never been attracted to this line of work — so it’s something I have zero experience in.
I’ve talked to a few technical writers and they make a good amount of money. It seems like most of them focus on the instructions/user manual line of work, but either way — I’d say it’s on the high side of the medium range ($75/hr or so).
Easy for some, hard for others. I actually talked to a few technical writers before writing this, just so I could have a better understanding of it, and even though they tried to make it sound hard…from what I got, it really boils down to the ability of breaking down complex subjects.
Website Content Copywriter
Most people claim that if you’re any type of copywriter, then you should be able to create website content…
But I have to strongly disagree.
Well, I know this is a mental thing and I could easily figure it out if I wanted to, but I’ve tried to do web content a few times…
And every time, I’ve fallen on my face. It just seems like you have to be very short with your writing, having the ability to explain something in a few words…
While my style is long and in-depth (if you couldn’t tell by this article), so website content has never been my thing.
With that said, there’s always new websites being created so there will always be a high demand for
But on top of this, I’ve noticed that a lot of people try web content for themselves at first, then after seeing how their website isn’t getting any conversions…
They’ll usually reach out to a website copywriter, and by that time they’re likely an established company, so you can charge a pretty penny t
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