Write Pinterest descriptions and still be BFF’s with Google

Writing separate alt text descriptions and Pin descriptions will help you win on all search and discovery platforms.

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There’s something that’s bugged me for a long time now. Pinterest and the ALT text. We know that Pinterest will pull the ALT text for the default Pinterest description. So that’s where most of us have been putting our Pin descriptions. Here’s the thing though: Pin descriptions are different than what the ALT text should be.

How Pinterest pulls comment descriptions:
  • 1st priority = data-pin-description
  • 2nd priority = image title text
  • 3rd priority = alt attribute text

Why you should care about SEO and not just Pinterest

How to add descriptions to your images for Pinterest

Switch to code to add in Pinterest descriptions for images.

Use a plugin to add in Pinterest descriptions for images.

Best tips for Pinterest Descriptions

Which boils the Pin Description to these two main purposes:

  1. The Pin pescriptions tells Pinterest which search results and feeds to display your pin
  2. The Pin description gives Pinners more information and encourages them Pinners to engage with the pin (save or click).

Formula for a solid Pin Description:

Be Pinterest and Google Smart

   

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