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Writing separate alt text descriptions and Pin descriptions will help you win on all search and discovery platforms.
There’s something that’s bugged me for a long time now. Pinterest and the ALT text. We know that Pinterest will pull the ALT text for the default Pinterest description. So that’s where most of us have been putting our Pin descriptions. Here’s the thing though: Pin descriptions are different than what the ALT text should be.
How Pinterest pulls comment descriptions:
1st priority = data-pin-description
2nd priority = image title text
3rd priority = alt attribute text
Why you should care about SEO and not just Pinterest
How to add descriptions to your images for Pinterest
Switch to code to add in Pinterest descriptions for images.
Use a plugin to add in Pinterest descriptions for images.
Best tips for Pinterest Descriptions
Which boils the Pin Description to these two main purposes:
The Pin pescriptions tells Pinterest which search results and feeds to display your pin
The Pin description gives Pinners more information and encourages them Pinners to engage with the pin (save or click).
Formula for a solid Pin Description:
Be Pinterest and Google Smart