Are you wondering whether it’s worth investing more in video marketing? In this article, we’ll share some key video marketing statistics that prove that now’s the right time to make your first marketing video.
We’ll also highlight some of the benefits of video marketing and current and future video trends. By the end, not only will you understand the numbers behind the online video market, but you’ll have a pretty good idea where to focus your efforts.
Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
Vlogs (video blogs)
Videos of presentations
Product demos and reviews
Recordings of live streams
Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.
Another issue is how widespread video marketing is. These video marketing statistics suggest a lot of people are using it. Aberdeen Group says
41% of marketers use video
as a strategy.
Other research puts the figure even higher. According to Animoto, 55% of small and medium sized business owners have produced or outsourced video production in the last 12 months. And Wyzowl says
63% of businesses use video for marketing
The Content Marketing Institute’s findings are similar. Both its
infographic shows that YouTube users share
400 hours of new video a minute
Meanwhile, DOMO says Snapchat users watch
6.94m videos a minute
While Facebook is one of the main places where small businesses and professional marketers share video content, it’s not the only important social video network. According to Animoto, 53.4% of marketers see Instagram videos as important.
packs a powerful punch. The site has
more viewers among 18-49s than any US cable network
That’s why it’s no surprise that Animoto’s research reveals that 26.4% of professional marketers and 18.5% of small and medium sized business owners say YouTube will be their main video sharing platform in the next year.
: These video marketing statistics show that as long as we have social media, we’ll likely have social video, too.
Video Marketing Trends for 2018 and Beyond
Our research into video marketing statistics suggest that video will be a great way to
grow your network
and customer base, not just this year, but in the future.
Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.
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