Advertising 101 – Tips to Get You Started
Telling Your Business’ Story
Advertising really just boils down to telling a story in order to convey a message about your business, products, or services. Advertising “stories” can be told with words, sounds, videos, or even simply using images.
Advertising Should Be Focused, Not All-Encompassing Attempts to Reach “Everybody”
- Keep ad campaigns small and simple;
- Choose a specific consumer group to target;
- Do not use ads to promote personal, religious, or political agendas unless that is your business’ mission;
- Choose a specific product, product line or service to promote;
coupons, discounts or incentives
– everyone loves a bargain.
Advertising Requires the Ability to Take Criticism
Business Cards – The Little Big Promoter
Start a Blog
Buy a Domain and Start a Website
Pay-Per-Click and Other Internet Ad Services
Television and Radio
Register with Your Local Better Business Bureau (BBB)
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