June 1, 2018
Tips to Get You Started
Advertising 101 – Tips to Get You Started
Telling Your Business’ Story
Advertising really just boils down to telling a story in order to convey a message about your business, products, or services. Advertising “stories” can be told with words, sounds, videos, or even simply using images.
Advertising Should Be Focused, Not All-Encompassing Attempts to Reach “Everybody”
- Keep ad campaigns small and simple;
- Choose a specific consumer group to target;
- Do not use ads to promote personal, religious, or political agendas unless that is your business’ mission;
- Choose a specific product, product line or service to promote;
-
Offer
coupons, discounts or incentives
– everyone loves a bargain.
Advertising Requires the Ability to Take Criticism
Business Cards – The Little Big Promoter
Start a Blog
Buy a Domain and Start a Website
Pay-Per-Click and Other Internet Ad Services
Television and Radio
Register with Your Local Better Business Bureau (BBB)
Word-of-Mouth
Summary
A quick note about the reviews on this site: I am an affiliate for every product I review. The vendors of these products give me them without charge in order for me to test them. However all my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.