– and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of
recorded, produced videos
you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video.
One thing I take exception on this infographic is that peoples’ attention spans have become less than that of a gold fish. That’s simply not the case. I just binge-watched an entire season of Lost in Space over the weekend… hardly a problem with attention spans! What has happened is that consumers realize that they have video
, so if you’re not grabbing their attention and keeping it in your video, they’ll simply move elsewhere within seconds.
Video Marketing Stats
75 million people in the US watch online videos daily
As with any other content strategy, utilize video to its maximum benefit. Marketers need not have a hundred videos out there… even just a though leadership overview of a company, an explainer video that explains something difficult, or a client testimonial can have an incredible impact on your digital marketing strategies.
A quick note about the reviews on this site: I am an affiliate for every product I review. The vendors of these products give me them without charge in order for me to test them. However all my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.