The Importance of Video Marketing: Stats and Strategies

We just shared an infographic on the importance of

visual marketing

– and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of

recorded, produced videos

you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video.

One thing I take exception on this infographic is that peoples’ attention spans have become less than that of a gold fish. That’s simply not the case. I just binge-watched an entire season of Lost in Space over the weekend… hardly a problem with attention spans! What has happened is that consumers realize that they have video

choices

, so if you’re not grabbing their attention and keeping it in your video, they’ll simply move elsewhere within seconds.

Video Marketing Stats

  • 75 million people in the US watch online videos daily



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  • Viewers retain 95% of a message when it’s in a video compared to 10% when reading it in text



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  • Social video generates 1200% more shares than text and images combined



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  • Videos on Facebook Pages increase end user engagement by 33%



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  • Merely mentioning the word video in an email subject line increases click-through rate by 13%



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  • Video drives a 157% increase in organic traffic from Search Engine Result Pages



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  • Embedded videos in websites can increase traffic by up to 55%



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  • Marketers who use video grow revenue 49% faster than non-video users



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  • Videos can increase landing page conversions by 80% or more



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  • 76% of marketing professionals plan to use video to increase their brand awareness



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As with any other content strategy, utilize video to its maximum benefit. Marketers need not have a hundred videos out there… even just a though leadership overview of a company, an explainer video that explains something difficult, or a client testimonial can have an incredible impact on your digital marketing strategies.

Here’s the infographic,

The Importance of Video Marketing

, from IMPACT.

Video Marketing




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