At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is
Read this post and learn everything you need to know about what digital marketing really means . The phrase “digital marketing” gets bandied about quite a bit these days. It’s one of those expressions that’s easy to use in a sentence, but a little more difficult to define. Some people say that digital marketing is
Digital Transformation Conference Home | Schedule | Sessions | Hotel | Sponsor | Register Growing Business through Digital Relationships Digital Transformatio n: It’s the profound transformation of business and organizational activities, processes, and marketing and sales competencies through the intelligent use of digital technologies to ultimately generate enterprise results. Are you ready to apply digital
FRANKFURT (Reuters) – Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion. FILE PHOTO: A man uses a smartphone in New York City, in this picture taken November 6, 2013.
Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas. In a constantly shifting environment where
Guest blogging is a useful tactic to get your content published and build yourself a name in the digital marketing industry. But before pitching anything to a blog editor, you need to know exactly what kind of content they are after — that’s guest blogging 101. Their areas of interest and their editorial standards will
Marketing is a must… and not just because you think so. In this competitive age where every business is pushing through to get their message across, choosing a powerful and effective customer acquisition channel can be intimidating. Trying to figure out how to develop the strategy is enough to keep anyone up at night. If
The importance of creating and using a digital marketing plan to support digital transformation and company growth Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated
Management consultancy firms are facing a worrying gap between client sentiment and activity, according to a new report, which is posing a threat to firms’ abilities to adapt for the future and evolve in-line with clients’ needs. Melissa Hernandez, Senior Digital Marketing Executive at Propero Partners and one of the authors of the study, reflects on
Digital Marketing in Japan — All You Need to Know Japan is different I don’t say this because I come across headers like these twice a week: (Ok, maybe that’s because I’m always on questionable sites…) I say this because there is a different social structure at play. Traditional roots that are embedded deep within each and every
