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The Power Of Video Marketing
90% of the information in the brain is fed directly from the optic nerve and we process this visual information 60,000 times faster than text. Sight is the most efficient component of our sensory biology.
The text is still an important component and it compliments video content but when both formats are available on the same page, 72% of people prefer to use the video to learn about a product or service.
There are some cofactors to using video alongside text, by optimizing your videos placement and using an engaging thumbnail, you can increase the likelihood of someone clicking on your video by 30%.
Video content offers tremendous advantages for mobile browsing as the text requires us to zoom in, scroll or squint whereas videos often autoplay with minimal physical interaction. Videos are simply easier for us view, digest and interact with, especially considering that users are increasingly using mobile browsing and are overlooking text completely in favor of video content.
In fact, 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)