Pinterest’s video ads are getting bigger, but they’re not going full vertical

Pinterest just introduced a new video ad product as it tries to get advertisers to put more of their budgets into the platform. In line with its style of not just copying its peers, Pinterest is approaching video ads in its own way.

Pinterest’s new video ads take up more real estate on users’ smartphones, but unlike Instagram and Snapchat, Pinterest has yet to go to

full-screen video

. The new ad product, now in beta and slated to be released later this year, appears in full width on smartphones. For Pinterest, the move is a step toward offering diversified ad products and introducing motion via autoplay ads to get users’ attention in a feed of still photos. Sound will play only if the user clicks the ad. According to Pinterest, 80 percent of its users access Pinterest on mobile devices.

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