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Advancing its advertising efforts,
said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout,
By taking up the entire screen, Pinterest is able to help better capture the attention of users. In addition, Pinterest offers advertisers a unique audience — one that comes to its platform to discover new things: The site says that 42 million U.S. users visit in search of entertainment ideas. As a result, the website could be an opportunity for advertisers to promote a product that requires awareness marketing, such as a movie.