WHO YOU’RE TRYING TO REACH
aka a “Target Demographic”
There are a few ways to find out who your target demographic is, which is a another term that simply means “your fans.” We’ve found it helps indie musicians to identify their “Perfect Fan” as a visual way to help bring their digital audience to life.
If you have a Facebook, Instagram or Spotify Account, you can use the insights from these pages to find out the age range and gender of your followers. Any trends you notice (ex. mostly female, party people) can help you get a better sense of who’s following your stories and who seems the most interested in the music you’re creating.
WHAT YOU’RE OFFERING THEM
aka a “Value Proposition”
A quick note about the reviews on this site: I am an affiliate for every product I review. The vendors of these products give me them without charge in order for me to test them. However all my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.