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WHO YOU’RE TRYING TO REACH
aka a “Target Demographic”
There are a few ways to find out who your target demographic is, which is a another term that simply means “your fans.” We’ve found it helps indie musicians to identify their “Perfect Fan” as a visual way to help bring their digital audience to life.
If you have a Facebook, Instagram or Spotify Account, you can use the insights from these pages to find out the age range and gender of your followers. Any trends you notice (ex. mostly female, party people) can help you get a better sense of who’s following your stories and who seems the most interested in the music you’re creating.
WHAT YOU’RE OFFERING THEM
aka a “Value Proposition”