Google AdSense is a contextual advertising program that allows you to run ads on your website or blog, or YouTube videos, and get paid when when visitors click on them. The ads are generated from businesses that use
Google’s AdWords program
Pros and Cons to Making Money with Google AdSense
The Google AdSense program has several great advantages including:
It’s free to join.
Eligibility requirements are easy, which means you can monetize your website or blog even when it’s new.
There are a variety of ad options and several you can customize to fit the look and feel of your site.
Google pays monthly (if you meet the $100 threshold) by direct deposit.
You can run ads on several websites from one AdSense account.
There are options to run ads on mobile devices and RSS feeds.
You can easily add it to your YouTube and Blogger accounts.
With that said, there are a few drawbacks to AdSense as well:
Google can terminate your account in an instant, and it’s not very forgiving if you break the rules.
Like all forms of online income, you need targeted traffic in order to make money.
When people click on an AdSense ad, you do make some money, but your visitor also leaves your site.
It doesn’t necessarily pay more than other similar programs.
AdSense is a great monetization option, but it’s not a get-rich-quick or make-money-doing-nothing option. Further, Google has a lot of rules that aren’t always noticed upfront. As a result, many website owners found out the hard way that they’d violated a Google policy, and have lost their account forever.
Types of AdSense Ads
Google offers a variety of ad types to run on your website, including:
Text: Text ads use words, either as an Ad Unit (one offer) or a Link Unit (list of offers), and come in a variety of sizes. You can customize the color of the box, text and link.
Images: Image ads are graphic ads. They come in a variety of sizes. You can choose an option that mixes both text and image ads.
Rich media ads include HTML, Flash or other interactive feature.
AdSense for Search allows you to have a Google search box on your site. When a user enters a term and conducts a search, a search results page opens with AdSense ads. You can customize the color scheme of the search results page to harmonize with your web site.
Google AdSense Payments
Google pays monthly through direct deposit or check, but will not issue an AdSense payment until your earnings reach or exceed $100. If you don’t earn $100 in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and more.
Making Money with AdSense
Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:
Read and adhere to Google’s rules. Webmasters must comply with
Google’s webmaster policies
as well as the
AdSense program policy
Don’t click on your own ads or ask others to click on them. Incentivizing clicks, buying
Pay Per Click
(PPC) space, or using a program designed to drive traffic to AdSense pages are against the rules. Remember, Google isn’t very forgiving about breaking the rules, so be sure to adhere to them.
Have great content your target market wants to read. Ultimately, money is made, whether through AdSense or other monetization methods, by providing valuable content and quality traffic to your blog or website.
Use honest, organic traffic building
website promotion techniques
search engine optimization
Test ad types and placement to find the options that lead to the most income.
Read email from Google, especially if it’s sending a warning about something it doesn’t like on your site. Failure to deal with Google’s complaints will lead to termination of the program.
Dealing with Competitors’ or Questionable Advertisements
If you offer products or services on your website, you may find that some ads Google delivers come from your competitors. Another issue that can occur is ads that may not be completely legitimate or they might offend your market. To prevent these offers from showing up on your site, Google AdSense allows you to block up to 200 URLs from appearing on your site.
The challenge of this is two-fold.
You don’t know what ads are running on your site until you see them there. Plus, with each page load, and depending on the visitors browsing history, the ad may not show up again or it might appear in a different spot.
Since you can’t click on your own links (to the get the URL), you need to be careful about obtaining the URL to block. The best way to get the link so you can block it in AdSense is to right click the link, select “Copy Link Address,” and paste it into a document or text editor (i.e. Notepad). The Google URL is really long, but you’re looking for the section that identifies the advertiser. Copy that link, and paste into your AdSense blocked ads account.
Other Programs Besides AdSense
There are many
ad network programs
similar to AdSense, such as
. Some might require a traffic threshold, so you’d need to wait until your site established before being accepted. Most have similar rules to Google, such as a limit to the number of the network’s ads per page (usually 3) and termination for clicking your own ads. In most cases, you can run different ad networks on your site without violating terms of service, but you’ll want to read the rules of each network before doing it.
Further, you want to avoid your site becoming so overwhelmed with ads that your readers can’t find the content.
Other Income Options besides Ad Networks
Ad networks, especially AdSense, are great options because you can join as a new blogger or website owner, and are easy to use. But they’re not the only ways to make money from your website. In fact, as your site traffic grows, other monetization options might be better. Here are some other money-making ideas you can use instead of, or along with, ad networks.
: Like ad networks, affiliate programs are usually free to join and easy to add to your website.
Sell Your Own Product or Service
: When you have a readership and social media following, you have an audience that trusts and likes you. As a result, they’re more open to buying directly from you. Creating your own product or service, as opposed to promoting someone else through affiliate marketing, can earn you significantly more money. This is especially true with
that are inexpensive to create and sell. Other options include ebooks and freelance services.
: As an expert in your topic, you’re in a good position to help people beyond the information you provide on your website/blog, to offer more in depth help through coaching or
When you have a good amount of traffic and terrific influence over your audience, other companies will pay to sponsor your website. They can sponsor your entire site, which would cost them more, or a single page. Some just have advertising.
As you can see, there are many ways to earn income from a website or blog. But many require that you have traffic and an audience that is paying attention to you before they make any money. This is where AdSense is a good beginning monetization option. You don’t have to create anything, it’s free to join, and it’s easy to add the ad code to your website.