How to Use Pinterest to Drive Traffic to Your Website

Pinterest is hands down one of the most effective social media sites for driving traffic to your business.

If you’re using it correctly.

Setting up your Pinterest account

Elements every Pinterest account should have

Your display name

Your profile image

Your about me section

Your featured boards

1. 
   Bring your traffic
   
2. 
   Get your product in front of your audience
   
3. 
   Represent your brand
   

Your boards

Pinterest Board Sections

Ok, so what next?

Creating pins

• You want long vertical images like
  
  this
  
• Images with text do better than images without text
• Use high-quality photos – either yours or
  
  free stock photos
  
• Only brand it a

  little

  – a tiny logo is great, a big text block claiming copyright isn’t

• Utilize padding and white space,
  
  more on that here
  
• The meta description of your image matters for SEO purposes,
  
  more on that here
  

1. Keywords that your audience is searching for
2. Several sentences to stand out, entice, and be found more easily in the search
3. A call to action, such “click through to read the full post!”

Creating and populating your boards

What should you pin?

Loop your pins

What else does boardbooster do?

Word of warning:

Using Tailwind

Pinterest upkeep

1. 
   Schedule time every week to pin to your boards.
   
   You can spend 15 or 20 minutes adding new posts onto your boards to keep things interesting.
2. 
   Pin every (good!) article you read.
   
   Every time I read a great blog post (or write one myself) I’ll pin it to relevant Pinterest boards. It only takes a few extra seconds and doesn’t feel like I’m going out of my way.
3. 
   Open your boards up to contributors.
   
   I’ll go into detail a bit later in the post – but group boards are a great way to get your Pinterest running itself.
4. 
   Hire a Pinterest manager.
   
   This isn’t a thrifty option, but if you truly want your Pinterest account to run itself, this one is for you. You can check VA groups on Pinterest, but be warned that this can get pricey.
5. 
   …or use a combination of a few of these.
   
   Personally, I use tactics 1 through 3 on my own Pinterest account, and I’ve found that it works like a dream.

Opening group boards

Tracking growth

Other things to consider

Watch your business grow