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, you’re ready to
start using it to drive traffic to your blog
Tip: As you do your research, why don’t you start following some of the people who are actively pinning on related blog post topics? It’s a great way to
make a connection to people who may be interested in your blog
#2: Select or Create Your Pin Image
Choosing the image for your blog post pin is the most important decision you make. A good image encourages people to share your post.
There is no right or wrong choice. You want an image that is eye-catching and related to your blog post content. You want to
invite people to click through the pin to visit your blog
. The best image should clearly identify your blog post content to Pinterest users.
Reuse Blog Post Images
You can reuse your blog post images as the pin. You chose the blog post image because it conveys the idea of your post. However, taken out of context, the image can appear meaningless.
Reusing a blog post image usually doesn’t provide enough information to explain the article’s content. If someone repins it and changes the description, the image’s meaning is lost.
Instead, you may want to
use the blog post image as the background and customize it
with the blog post name or contents. This doubles the effectiveness of the blog post image.
Create a New Image
You can create a new image for your blog post pin. An effective custom image uses the blog post title on a plain background.
Tip: Your image must be available online (have a unique web address). If you customized your blog post image or created a custom image, upload it to your blog and make note of the image’s web address. You will need it later.
#3: Write Your Pin Description
The pin description appears under the pin image and provides additional information about your blog post. You should
always write a pin description
. No one else can write a better blog post description.
Your description appears every time someone pins your post directly from your blog. However, each Pinterest user can delete your description and write his or her own description.
Writing your pin description is like writing your blog post summary or excerpt. In it,
always tell people the benefit of reading further
Your pin description should:
what to expect in your blog post
Leave a little bit of mystery
so people want to read more.
Include all search terms
appropriate for the blog post.
While you can use up to 500 characters in your pin description, shorter is always better.
You have created a pin for your blog post. You can
be the first person to pin your blog post in Pinterest
by adding it to a board in your Pinterest account. This step is not necessary if you don’t have a Pinterest account. However, at this point, your post does not yet appear in Pinterest. You have only created a pin for someone to use.
To use the new Pin It button to add a pin for your blog post on Pinterest:
Display your blog post.
Locate the Pin It button.
Click Pin It. Your blog displays the pin window.
Choose the appropriate board for your blog post pin.
Click Pin It. Pinterest adds your pin to the board.
#6: Track Traffic to Your Blog from Pinterest
The pin for your blog post appears in your pins and in your selected board. Everyone who follows your pin has a chance to see it. Anyone who checks out your pins can also see it.
Other people see your pin, and if they find it interesting, they will click through to your blog post. They may also
repin your blog post
to share it with the people who follow them.
There are several ways you can
track the traffic to your blog post from Pinterest
. Use whatever traffic monitoring tools you have in place on your blog. For example, you might use the blog statistics in
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