Finally, for those of you who’ve been dying to learn how to upload video to Pinterest, here’s your step-by-step tutorial!
Many of you have been asking how to get the native video player for Pinterest. Up until recently, you could only get access if you ran a video ad. Things have changed! Now you can upload video to Pinterest organically and get the player!
Promoted Pins are available to business accounts in the United States, Canada, United Kingdom, Ireland, France, Australia, and New Zealand.
You will need a Pinterest business account, so make sure you’ve converted as regular user accounts will not have this option. In addition, “only advertisers with a valid billing profile can upload a video on ads.pinterest.com or pinterest.com”. While you don’t have to promote it, having an account set up is how you get access to the option.
First, make sure the following specs are in place:
File type: MP4 or MOV
Max size: 2GB, or less; 30 min, or less
Aspect ratio: Square (1:1); Vertical (9:16)
Resolution: Min 240p
Frame rate: Minimum 25fps
Second, what types of videos do well on Pinterest? Food videos, the quick style we often see on Facebook that gives users a glimpse of how easy the recipe is to make. Craft or DIY videos that showcase how the project unfolds will inspire people to attempt creativity. Think about how your video can inspire your audience to take action.
Now, how to do it!
Step 1: Click on the ‘+’ sign in the upper left of the screen to “upload a video”.
Step 2: The next screen will pop up for you to upload your video and they’ve given all the right specs needed to the right of the upload box. Upload a square version of the video. (1:1) Note that it could take a while for the video to upload.
Step 3: Capture the thumbnail shots you want while it’s uploading or choose a custom thumbnail.
Choose from the thumbnail options below the video.
Step 4: Add your description and website URL.
Step 5: Pick a board for your video.
Step 6: Wait for it to upload. It will say it’s creating your promoted video, however, your video is not a promoted pin.
Step 7: Share the video with your people! Grab the pin link and share on other social channels or your email list.
That’s it! Now you know how to upload video to Pinterest. Easy, right?
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