This system for me is the best out there for the following reasons:
You keep your front end clean of commercial offers meaning you can get tons of links/shares etc.
You can target viral topics or high traffic keywords related to the problems the offer solves meaning there’s no traffic problem.
It can run 100% without PPC, if that’s not your thing (many of those run purely on organic for us)
You’re building an email list meaning that you own the audience. This means that you can sell more things to them once they reach your main list, and the value of your media property is greatly increased and compounds over time.
Let’s dive into each element of the funnel and how you can execute each of them:
Traffic & content
This one is pretty straight forward. If you create value only content, getting links using these tactics and getting shares is fairly easy. There’s 3 main ways I recommend you to go after traffic:
– If you’re going to create content, you might as well optimize it for search engines. If you want more info on implementing SEO for your authority site I recommend our free authority SEO course (see what I’m doing here?).
– Pretty much all audiences are on Facebook and you can get very cheap traffic. I recommend
this method by Digital marketer
or to build a big fan page, engage it and drive traffic through organic reach (case study coming soon on that one).
Content distribution networks
– I don’t have a ton of experience with these but judging by the number of people running this tactic across networks like taboola and outbrain I imagine this must be fairly successful. This works especially well if you’re covering a widespread issue.
Remember there rules. Keep the content clean of promotions (apart from your opt in), give value, establish yourself as an authority and don’t be greedy. That will really set you apart from 99% of affiliates.
Create a complementary piece of content to the article. For example, if the article is a list of tips, create 3 more tips that people can download. This can be more recipes or anything that is a continuation to the content. This way, the people that were engaged enough to read until the end will most likely want to trade their email for more.
To distribute this lead magnet I recommend you look into:
Opt in pop ups
– They just do wonders for us, with up to 6% opt in rate on this very site and 5.5% on Health Ambition. We collect hundreds of emails daily with those.
Read more on opt in pop ups
– They’re a great final call to action at the end of your content, hard to miss along with the pop up. It’s also very inexpensive to setup.
Read more on content upgrades
Retargeting + Opt in page
– If people didn’t take your offer on the site, maybe they got busy. Add them to a retargeting list on Facebook and send them to an opt in page to download the bonuses.
Thank you page & offer
Now that people have opted in, you need to redirect them to a thank you page where you can (finally) promote your offer.
While promoting the offer is important, it’s also important to “bridge” the offer with the lead magnet they just opted in for. Otherwise, people will be frustrated and think they need to pay for the lead magnet. Trust me we’ve made that mistake!
You then want to explain to people why the lead magnet they’ve downloaded is incomplete and why they should take the offer you present along with it, to get better results.
In this case, people download a juicing recipes book but we explain to them that without the 30 day plan, they won’t get very far and achieve what they want.
Notice that the call to action is to “continue” meaning we’re not telling them anything is for sale yet. That means more clicks to our sales page and eventually more sales.
You can build these landing pages with your regular theme short codes but I recommend
Thrive Content Builder
read the review
) for it, with the drag & drop editor you can create these in seconds.
This is where things start to be fun. As opposed to people trying to throw traffic to a sales page once and then have no chance to see those visitors again, you have their contact details!
If you don’t have an email marketing service yet, I recommend
, it’s far superior to Aweber and offers great automations for the exact same price.
That means you can expose them to the offer again in case they didn’t buy and take your time to convince them that it’s what they need (and you know it is because they downloaded the related lead magnet).
When you get started, I recommend to only set up a 3 part autoresponder. It’s enough to know if the offer is going convert or not. Here’s how I break it down:
Email 1 – Features & Logic
In the first email I first send them the link to the lead magnet a second time (the excuse to email them) and ask them if they saw the offer (affiliate link). I then go on and give a bullet point list of why I think they should get it as well as maybe 1 testimonial to give it credibility and start easing into the emotional realm. I’ll usually finish with a question, opening a loop making them want to open the next email.
Email 2 – Emotions
In the second email, you email them to answer the question you asked in the previous email and start (excuse for the email). Then you go on and help them visualize themselves having solved the problem and all the things they could do when it is solved.
In the case of weight loss for example it could be:
Being more attractive and finding the love of your life
Not being ashamed when people look at you anymore
Having more energy / being able to do more
Not dying early
Simply elicit positive emotions of all the great things that could happen and link it back to your product.
Email 3 – Scarcity
In the final email of the series you want to push people to take action right now. This is when you use a mixture of limited time offers (discounts, bonuses etc if available with the offer) and guilt people for not taking action.
You can use sentences like: “Einstein defined insanity as the fact of doing the same thing over and over and expecting different results” or “You need something new if you really want to change your life”.
This is when you want to make sure the product actually delivers. If I guilt someone into buying a product that actually helps them lose 20lbs and live a better life, I’m happy I did it. If you guilt low income overweight people to buy a crappy pseudo science product and they lose both money and hope, you’re not a great person.
These sales tactics are powerful and work but you have to have ethics when using them. Remember, we want to sell MANY things to our prospects so the first product better deliver! Really helping people makes you more money.
If you’re thinking this is a lot of work, and it really isn’t, then imagine how happy you’ll be when your daily emails go out and you see money trickling in that way (wait, was that visualization?).
Once people have gone through the 3 part autoresponder, simply add them to your main broadcast list and email them your next pieces of content. If they’re interested, they’ll opt in and enter a new mini sales funnel.
This is a great way to not burn your email list while constantly selling. Those who don’t opt in never get sold to, until they are interested enough to download your lead magnet. At this point, you’re seen as a great value giver since your front end is always pure value.
Sadly, this option is becoming more and more popular so I won’t be able to enjoy it alone anymore.
Using Facebook or any other retargeting service, you can create audiences of people visiting your website (minus those who opted in from the site) and advertize lead magnets to them.
The process is fairly simple and after a bit of optimization you’ll be able to let it run as people get out of your retargeting list after a bit. I cover setting up these campaigns in my upcoming training product (Double your leads).
Send that traffic to a squeeze page. They will know who you are and you can achieve as much as 70% opt in rate with some headline tweaking. Here’s an
example of opt in page
I send traffic to our juicing funnel.
Now that you’ve built the initial funnel, let it run for a little bit. Perhaps start building a second one and after a while, decide if it’s worth spending more time on it.
If it’s making some sales and you want to expand it, all you need to do is pick one area and expand it. These include:
Creating more SEO content around more keywords related to the product you’re selling.
Link building your existing content to improve its rankings.
Using paid social to grow the traffic to your content.
Expanding your autoresponder from 3 to 12-15 emails to increase sales.
A/B test your pop ups and opt ins to increase opt in rate.
Owning the offer
When you’ve reached a certain scale, you should already be making several thousand dollars per month. At this point, it’s time to start considering swapping the affiliate offer with your own offer.
This will allow you to keep all the money coming in and control things such as:
The sales page
Being able to buy traffic directly to your sales pages
Have affiliates make money for you by promoting your product
To wrap it up
As you probably guessed, the scope of this strategy is slightly larger than ClickBank itself. ClickBank is a great, simple place to start replacing things such as Adsense or Amazon revenue for real sales. It tends to generate much more revenue.
You can use this in other networks or even for your own products. Be careful though, as offers do occasionally get pulled. You need to be sure you have a backup offer in case this happens (or you’re ready to create a backup yourself).
I hope this tutorial inspired you to get out of the “easy” monetization methods and showed you that it is possible to build a long term property, be seen as a value adder and yet make sales.
If you have any questions, let me know in the comments.