. It includes tips like adding the Pinterest Save button to your blog or website, as well as tips for setting up your Pinterest account correctly ready to start pinning.
It includes tips like adding the
Pinterest Save button
to your blog or website, as well as setting up your Pinterest account correctly ready to start pinning.
For the purposes of this post, we’ll focus just on your blog and 3 quick tips for Pinterest-ifying your blog with great images, even if you’re not active on Pinterest!
Why? So that when the “army of marketers comes calling”, you have something for them to get excited about and share!
Here are 3 easy things you can do (starting with the easiest and least-time consuming) to optimize your blog for Pinterest:
3 Ways to Easily Optimize Your Blog For Pinterest With Images
1 Add Pinterest-Friendly Images to your Blog
Think of every page of your website as a marketing opportunity. Make sure that each page and post has at least one image that is attractive to Pinterest users.
The ideal Pinterest image is portrait-sized (taller than it is wide) with an aspect ratio of 2:3 ie 600:900.
In reality, any visually appealing image can be pinned. Square images can look great too, even though portrait or longer images tend to work best.
Look at your previous posts and check you have
one shareable image on each of them. Maybe you can add an image to an existing post that highlights your content, like I did with the following image using a quote from this post:
2 Add a Pinterest-Optimized Title Image
I have a number of blogs I love to read on a regular basis. However, a couple of those blogs drive me crazy due to one thing:
Every time I read one of their great blog posts I want to save it to Pinterest, but they don’t have a title image.
When I hit the Pinterest Save button (or I try to “pin” the article), there’s no image for me to pin that really stands out.
There’s no title image. So I often don’t pin anything or I have to pin a generic image which is not ideal, as there is no context. If someone else sees the pin (or I am looking at that same pin on my Pinterest Boards later on) it will be hard to quickly know where the image will lead.
Add a title image to your post.
I have a title image at the top of this very post, like this:
Now, you might notice that my title image is landscape, and there’s a reason for that. I like having a landscape title image so it shares well to Facebook and Twitter.
But I always (where possible) optimize my blog for Pinterest with a tall portrait sized image.
I usually add one somewhere in my post (often at the bottom of the page). If you scroll down on this post you will see a tall version of the title image.
As a Pinterest user myself, I find that when I go to a website and see a portrait sized image it reminds me to pin it – so I do the same on my own blog.
Ian uses portrait-sized blog post image as his main image, so it’s easily pinned to Pinterest.
Regardless of whether you choose portrait, square or landscape, ensure your title image is engaging and has some context about the title. It will give Pinterest users enough information to know whether they want to click through and read your post.
3 Optimize New and Old Posts with Infographics
Yes, infographics can be labour intensive to create, and yes they can be expensive if you outsource them to a designer or agency.
But not if you are savvy about it.
Use the infographic template tools we have available to us and anybody can create engaging infographics.
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