, which are pins with more information than your standard pin. There are five different types – movie, article, product, app, recipe, and place – each with their own pin upgrades such as real-time pricing and a direct link to your site.
Article pins are valuable for bloggers since you can promote your latest blog post with your logo, bigger headline and a link back to your site. And it’s easy to set up with WordPress plugins like
, since Pinterest uses the Facebook Open Graph metadata.
Ensure Open Graph is enabled on your blog and then
your site with Pinterest.
Pinterest reviews your site and will contact you to let you know if you’ve been approved.
Additional features that can help you with your pinning strategy are:
in your description and be as concise as possible. It’s been shown that pins with descriptions of 200 characters are the most repinnable. It also doesn’t hurt to add relevant hashtags to your pin’s descriptions.
3. Pin at the right time
This is all a numbers game. Hundreds of pins are shown on Pinterest every hour of every day.
How can you get your pins to shine the brightest? What you want in your Pinterest marketing strategy is to have the most repins. You want as many people as possible to repin your material so that it’s shown more frequently to new users.
The most successful strategy is to find the best time and day to pin. Naturally, you’d want to pin when your target audience is on Pinterest.
of repins. If you want more pins, choose a background that adds to your overall image. In Paula’s picture, her salad bowl is sitting on top of a wooden picnic table, which makes sense to pinners looking at the image.
Pinterest also has their own guide to creating better pins. They suggest the following:
Keep branding and logo to a minimal – Pinterest suggests being tasteful with your branding. You want to add credibility to your pin, not take away from what you are pinning. So, make your brand logo – if it’s included in your image – big enough to see in a grid view on your mobile phone.
Use high-quality images – great pins use professional looking, high-resolution photos and graphics.
Keep it simple, Simon – keep your images focused on an apparent theme. Avoid having an assortment of random objects or products.
(Note: link to Pinterest’s guide is no-longer available).
3. Include text in your image
If you want your pin to draw attention and generate traffic back to your blog, it’s a great idea to start adding text to your image.
. If you regularly pin to a group board, other people who follow the board will see your pins and might be interested in your Pinterest board. If they like what they see, they will follow you.
In your Pinterest homepage, your group boards look like this:
There’s a people icon on the right-hand side of your board. This tells you it’s a group board.
So, how do you find group boards? The easiest way is to search on
. Just search for a keyword – blogging for example – and see what’s out there.
There are several ways to join a group board:
Get to know the creator of the group board – start pinning their content and open a dialogue with the creator. Pinterest isn’t only for pinning, you can develop a strong network by commenting on pins.
You can also visit the creator’s blog and leave comments there. These gestures will help the creator know who you are and trust you when you eventually contact them to join their Pinterest board.
Check for invite instructions – some group boards have instructions in their description. It may be as simple as emailing the group’s creator, or you may have to leave a response on one of their pins. Just remember to be courteous and explain why you want to join.
Get invited by a group member – as a group member, you can invite others – as long it’s allowed in that particular group.
If you want to create a group board, there are two ways to go about it.
Create a new board as normal, but instead of skipping over, “collaborators,” now you can add other pinners by their name or email address.
Create group boards from an existing board. You can invite other pinners or bloggers to your existing board.
6. Increase your Pinterest traction with the Social Warfare Pro plugin
If you’re running WordPress you likely know of – and use – many helpful plugins to make your blogging life easier.
Easy is good of course, but when it comes down to it, aren’t we really after one main thing: more traffic?
plugin and a few of its unique Pinterest-specific features, you can grow your presence on Pinterest and in turn, increase your reach and traffic considerably.
Social Warfare at its core is a social sharing plugin, so if you’re running another social sharing plugin like Sumo or Shareaholic, you’ll first want to deactivate it from inside your WordPress backend.
Once you download, install and activate the Social Warfare Pro plugin, head over to the
tab and be sure to include the Pinterest button in your active set. I like to include Facebook, Pinterest, and Twitter, but if you’re in a B2B niche, you might want to include LinkedIn as well. Keep it lean, though, as the last thing you want to do is overwhelm visitors with too many choices.
Next, when it comes to positioning, many people find placing the social share buttons at the
bottom of each post
, along with a floating bar along the side, works well to promote social sharing without being too intrusive.
Have you ever been to a blog, clicked the Pinterest Save button that appears when you hover over an image and been presented with a popup listing every image on the page?
Remember what we said about giving the visitor too many choices?
To really start gaining some traction on Pinterest, be sure to turn on Social Warfare’s
feature. When a visitor hovers over an image in your blog post, a red
button will appear and when clicked, takes the visitor to straight to Pinterest to share only that image.
Now to the part where Social Warfare really shines. When you’re creating a post or page in the WordPress post editor backend – or editing an existing one – you can set post-specific options under the
Social Warfare Custom Options
This is where you upload your carefully crafted Pinterest image and create your optimized Pinterest description. Whenever someone clicks on the social sharing button, they are taken directly to Pinterest with the image and description already in place – ready to pin.
Lastly, under the
tab, you can set a number of global Pinterest options such as telling Social Warfare to use your feature image as a fallback when you don’t add a Pinterest-specific image to a particular post. You can select the option to have your Pinterest-specific post image automatically inserted into your post, or remain hidden and come up when a visitor is using the Pinterest browser extension.
By putting in the extra effort to create a Pin image and description for each post, you can influence what gets shared on Pinterest by your visitors – allowing you to target only the most optimized imagery and keywords.
does come in a free version, but most of the important Pinterest features are only available in the Pro version. Pro pricing ranges from $29/year for a single site, to $250/year for use on up to 10 websites.
who offers ghostwriting, copywriting and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. Check out her new free email course for bloggers and writers,
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