, I mentioned that a big chunk of that money comes from affiliate marketing.
Finding success in affiliate marketing is not easy, but it is not as complicated as you might think. You do need to be persistent, consistent and have a proper marketing plan to be successful in affiliate marketing.
For example, which affiliate products you choose to market and what medium you use to promote the products will make a significant difference in terms of what you gain from this type of marketing. I always select a product that I use for my day-to-day blogging, and I write tutorials and guides for the use of the product. This helps to promote the product I’m pitching, and gives the prospective buyer the information he needs about the product.
Most of the online products have their own in-house affiliate programs. All you need to do is find the hottest selling products in your niche and take the opportunity to market these products. For example, if you run a blog about dogs, you can try to find an affiliate program related to dog food or dog care. Find the companies that are selling such products online, and on their website you will find the links to the affiliate programs. Alternatively, you can simply Google “site:domain.com affiliate” or “(product name) + affiliate program”. These are manual searches, of course, but this works in most cases, especially when you are in a niche where it is difficult to find an affiliate product. (An example of this might be something like tattoo designs.)
What is a niche affiliate product?
A niche affiliate product refers to any product that is related to your blog topics and would thus interest your readers. If, for example, you write a blog on topics within the health niche, you would want to promote a product related to the niche of your blog, that being the health niche.
My advice for you is to select the hottest selling products in your niche, and start writing about them. This will help you to boost your conversion rate. The difference between successful affiliate campaigns and those that fail are the conversion rates involved. If you’re getting 100 clicks on your affiliate campaign, for instance, but you have a low conversion rate, you need to redesign your strategy.
Be sure to try a product before recommending it! Not doing so is one of the most common mistakes made by bloggers. I have often seen bloggers recommending high-end products without even using them. Personally, I recommend that you do not do this. Your credibility as a reviewer would be adversely affected by this practice. Giving an honest review on a product you have actually tried and used will increase your credibility and your reliability. You can either sign up for a free-trial of the product if one is available, or ask the product owner to give you a review piece. Worst case scenario, you can buy and use the product in order to come up with an excellent review either pro or con.
Note: 60% of my affiliate sales comes from reviews and tutorials related to products I have used.
When you sign up for any affiliate program, here are some factors which you should consider:
Affiliate control panel
Tax form required or not
These factors will help you to decide if you are ready to promote this particular product. Suppose, for example, that you select a seasonal product, and its minimum payout is $1000. Are you sure you will be able to achieve that much in terms of conversions in that particular season?
Bonus tip: Associating with famous brands will be an added advantage to your affiliate marketing campaign.
Are you into affiliate marketing? How do you decide which products are right for your blog and which are not? Let us know using the comments section below.
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A quick note about the reviews on this site: I am an affiliate for every product I review. The vendors of these products give me them without charge in order for me to test them. However all my reviews are done as honestly as possible and I make no promises to the vendor prior to writing my review. Should you click a link on this site that takes you to a paid product this link will be an affiliate link and I will be paid a percentage of the sales price should you decide to purchase that product.