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Article marketing is uniquely suited to promoting an online business. Traditional article marketing involves writing short articles and posting them to online article directories with a small resource box pointing back to your website at the end. So, if someone is already online looking for products or services like yours, chances are they will to
Marketing managers often ask us: Where can I find information on digital marketing to share with my clients? To facilitate the flow of information, Outbrain has assembled a list of what we consider to be the top 44 digital marketing articles for 2017. We will continue to add to this list throughout the year as
If you have an article and a dream, you can use marketing to push that article out and drive website traffic to your site. In this lesson, we’ll cover the basics of article marketing: what it is, how it has changed, and best tips for getting started. The New Article Marketing In business since 1974,
If one is engaging in any type of content marketing which includes blogs, articles, social media posts, press releases, web pages and many more, there is a defined content marketing strategy behind it. Increased sales, brand awareness and customer retention are some of the top listed marketing goals for any organization. Online article marketing can
One of our clients is a personal injury law firm that specializes in brain injury cases. I mention this particular client because they operate in a very niche market, and it helps to illustrate the news article marketing strategy discussed below. We just completed another full month of news article marketing for this client, and I continue to be amazed
The difference today is the rise of mobile phones as the consumers’ tool to find or do almost anything. That has introduced several wrinkles to the way marketers can influence and track how consumers decide to buy something. Global Positioning System navigation provides precise location data, apps track people’s every tap and swipe, and sensors
Definition of Video Marketing If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally,
By Laia Cardona , on 16 November 2016 Did you know that your competitors are already using video in their content strategies? According the Web Marketing Video Council’s recent study, 60% of brands are currently using video on social networks. This type of content is perfect to reach out to the Y Generation (ages
5 things you need to know about mobile-first indexing As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through
