Category: Article Marketing

Do you use video for marketing?

Career & Business Do you use video for marketing? Posted by: Kerry Song Five years ago, it became clear that digital was the fastest-growing medium for marketing and advertising. Then just a few years ago, mobile went from the platform to watch to one that businesses must leverage to reach consumers. Now it’s evident that

Internet marketing: a content analysis of the research

Abbasi, A., Chen, H. C., & Nunamaker, J. F. (2008). Stylometric Identification in Electronic Markets: Scalability and Robustness. Journal of Management Information Systems, 25 (1), 49–78. doi: 10.2753/mis0742-1222250103 Adam, S. (2002). A model of Web use in direct and online marketing strategy. Electronic Markets, 12 (4), 262–269. Albrecht, C. C., Dean, D. L., & Hansen,