Amazon Wants to Know Your Waistline

Amazon.com Inc. wants to understand one of the more intimate things about you: body size.

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The online retailer is inviting people to an office in New York to measure small changes in size and shape over the course of 20 weeks. Those chosen via a survey to participate in the 10, semimonthly visits will receive Amazon gift cards worth up to $250, according to an invitation reviewed by The Wall Street Journal.

   

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