5 Genius Ways to Generate Organic Pinterest Traffic

Do you want to generate more traffic to your website?

If so, then Pinterest needs to be a part of your overall social media marketing strategy.

While it may seem suited for B2C on the surface, there are a variety of ways any business can thrive on one of the top social networks dedicated to visual content.

In this post, we’re going to look at five genius ways you can generate organic Pinterest traffic to your website.

Want to plan and schedule your social media content in advance? Here’s your

step-by-step guide

!

5 Genius Ways to Generate Organic Pinterest Traffic

Why Pinterest?

If you’re not sure why you should invest time in Pinterest, here are a few interesting stats that will get you going in the right direction.

• Pinterest has an estimated 880 million visits per month to their
  
  website
  
  , with 34% from the United States. It’s the 40th most popular site globally.
• Pinterest gets an estimated 52% of its traffic from
  
  search engines
  
  , which shows Pinterest as a whole, plus its pins and boards, rank well in search. Compared to other social networks’ traffic from search, Instagram gets 17%, Twitter gets 15%, and Facebook gets 9%.
• There are 175 million active registered
  
  users
  
  on Pinterest, a number that has doubled in three years.
• The Pinterest app is the fifth most popular social media app on the both the
  
  App Store
  
  for Apple users and
  
  Google Play
  
  for Android users. The app has an average of 4.5 out of five stars on both platforms, based on over 4.5 million reviews.
• In the United States, it’s estimated that 45% of women, 17% of men, and an average of 35% of people ages 18 – 49 use
  
  Pinterest
  
  .
• 93% of active users say they use Pinterest when
  
  planning to make a purchase
  
  .
• Pins tend to have a
  
  longer lifespan
  
  than updates to Facebook, Twitter, Instagram, and other social networks when optimized properly.

1. Research the Best Types of Images for Your Industry / Niche

• High quality photography that represent a product, service, person using a product or service, or reason to use a product or service.
• Images that evoke emotion or inspire with great visuals, quotes, or both.
• Images that show complete directions on how to do something.
• Images that represent a certain step within a process.
• Images that display statistics, data, and facts on a particular topic (infographics).
• Header images for a piece of content or a section within content.

2. Encourage Visitors to Pin Your Images in a Variety of Ways

3. Optimize Your Profile, Pins, and Boards to Increase Visibility

4. Promote Your Pinterest Account and Pins on Other Social Networks